COA Business Cluster
WHAT I DID
Logo, Brand Identity
TEAM
Ryan Co - External Relations Manager
Tiffany Colayco - External Relations Manager
Erica Go - Strategic Manager
Cristina Sim - Layout Designer
Jem Chong (Me) - Logo Designer
OVERVIEW
The Council of Organizations of the Ateneo (COA) is an
alliance of organizations within Ateneo de Manila University. The COA Business Cluster, one of nine clusters, focuses on market opportunities and strategies. The Association for Communications Technology Management (ACTM) was
tasked with redefining the cluster's values. A team within
this organization collaborated to create a modern logo aligning with the cluster's vision.
The client wanted a modern logo that clearly presented the cluster’s identity.
The building described the cluster as firm and striking. The arrow in the middle represented the cluster’s direction towards being at the forefront of doing good business. The arch symbolizes a community connected in holistic business leadership.
Colors: We chose blue because it represents trust and commitment in the development
of good business leaders. Gray, on the other hand, shows competence and security.
Logo Variations: Each variation manifests a facet of a holistic business leader that
the cluster wishes to develop. Each one will be used to highlight which facet the
Business Cluster is focusing on in its projects.
